Better Social Platform For Influencers: YouTube Or TikTok?

Let’s say you’re an influencer and want to grow your audience. Which social platform should you be using? Both platforms are big and have their unique communities. Each has its strengths and weaknesses for marketers, so this article will break down how each platform works for influencers before giving our recommendation on which one will be best for your purposes.

The Two Platforms Are Both Big – With Different Audiences And Ways Of Growing

First of all, TikTok is the second most popular app in the world and has more than 300 million active users. YouTube is still king when it comes to video platforms, but the other platform has more than 500 million downloads on iOS and Android.

YouTube Has A More Established Brand And Positive Reputation

YouTube has a more established brand and positive reputation. YouTube is the most popular video-sharing platform in the world, with over 1 billion users each month and over 80 million channels. It’s also been around for a long time – since 2005 – and has built up a solid reputation as being easy to use and free of ads.

TikTok Is More Popular With Teens And Young Adults

TikTok is more popular with teens and young adults. YouTube has a more established brand and positive reputation, but it’s also harder to use on mobile devices than other social platforms. It also offers flexible monetization options for influencers, who can earn money from ads in their videos or through subscriptions, merchandise sales, and other means.

TikTok Is Easier To Use On Mobile Devices Than YouTube

One of the main reasons that the other social platform is more popular than YouTube is because it’s an app. If you want to watch videos there, all you have to do is open up the app and start watching them–no web browser is required!

YouTube has done very little work optimizing its site for mobile devices and seems content with letting users watch videos through their browsers. This means that many users will have trouble finding what they’re looking for on YouTube.

TikTok Is Generally Free, While YouTube Premium Membership Is Paid

Lastly, the first platform is a free app up to this day. On the other hand, you need to pay for YouTube Premium membership to watch ad-free videos. The first social platform is free to download and use, but you can also pay $4.99 per month or $29.99 per year for its premium service.

In contrast, YouTube is completely free to use without any limitations on content or length of videos – though there are other certain user restrictions. However, if you want to watch ad-free content, then it costs $12/month or $60/year – which is basically the same price as the other platform’s premium membership option!